Bruce was elected to the North Waterloo Farmers Mutual (now Heartland Farm Mutual) board in 2010. He is a retired independent insurance broker and President, Co-Founder of Pearson Dunn Insurance Brokers. Bruce has been very active in the Property & Casualty Insurance industry holding positions such as the Chair of the Insurance Institute of Ontario, President, Registered Insurance Brokers of Ontario, and Director of Insurance Brokers Association of Ontario. In addition to his past service with many other community associations, Bruce is currently a member of the Canadian Limousin Association. He and his wife Laurie live in Ancaster with their two sons.