Carlos Rodrigues to retire as Heartland Farm Mutual President, CEO & Board Member

Press release:

Carlos Rodrigues to retire as Heartland Farm Mutual President, CEO & Board Member

Waterloo, October 6th, 2017

The Board of Directors of Heartland Farm Mutual today announces that Carlos Rodrigues, President,
Chief Executive Officer, and Board Director will retire effective November 17, 2017.

Carlos joined North Waterloo Farmers Mutual in May 2005 as Executive VP and Chief Operating
Officer. On January 1, 2006, Carlos became President and Chief Executive Officer and a member of
the Board of Directors. On January 2, 2016 Carlos became the first President and Chief Executive
Officer of Heartland Farm Mutual, the result of the merger of North Waterloo Farmers Mutual and
Oxford Mutual.

Carlos’ insurance career includes senior positions at Economical Mutual, RSA and Cumis General
Insurance. He has served on the board of NAMIC and was also chair of the Insurance Institute of
Ontario. He is currently on the advisory board of the Insurance Institute of Canada and a director of
PACICC. Carlos has a master’s degree in business, he is a certified accountant and has earned a
fellowship degree through the Insurance Institute of Canada.

Paul Broadhead, Chair of the Board, stated “On behalf of Heartland’s entire board of directors, I
would like to recognize Carlos’ significant leadership over the twelve years he has been with the
company. He is seen as a leader among the employees and the board members and his success in
guiding the company in challenging times is appreciated. The company is operationally sound, with a
strong management team in place, and is positioned for continued success in the ever-changing
insurance world as a result of his leadership.”

The Board of Directors has entered into a search process to select the next President and CEO and
has retained the executive search firm Odgers Berndtson to assist in this process. It is expected that
a candidate will be chosen shortly.

About Heartland Farm Mutual
Heartland Farm Mutual Insurance offers farm, home, automobile and commercial insurance across
Ontario through brokers and its own agents. It is a leading provider of property and casualty
insurance in the province, consistent with its roots in rural Ontario through its predecessor companies
dating back to the 1870’s. Heartland has offices in Waterloo and Thamesford, Ontario. More
information is available at