The Legacy of Heartland
On January 1, 2016, Heartland Farm Mutual Inc. became a legal entity, formed from the merger of North Waterloo Farmers Mutual and Oxford Mutual. These two parent companies brought together long-standing experience in serving Ontario’s insurance needs. In 2021 Heartland Farm Mutual amalgamated with The Kings Mutual Insurance Company of Berwick, Nova Scotia. The Kings Mutual Insurance Company has been fulfilling the needs of residential, commercial, and agricultural policyholders in Nova Scotia since 1904.
Heartland Farm Mutual is in your community. Whether you’re in agriculture, a business owner or a homeowner, more than ever, people like you appreciate the value of the mutual insurance alternative.
The Kings Mutual Insurance Company
The Kings Mutual Insurance Company was established in Nova Scotia in 1904 by a small group of farmers, rooting the company in agriculture and committed to fulfilling the needs of residential, commercial, and agricultural policyholders. Protecting property has been the foundation of The Kings Mutual Insurance, and in 1954 they developed a Loss Prevention program to act as a customized resource centre for helpful ways to keep property, and policyholders safe. The Kings Mutual Insurance Company amalgamated with Heartland Farm Mutual Inc. on August 1st, 2021. The merger provides policyholders with economies of scale, a geographical spread of risk, and a stronger overall capital base. It brings information technology improvements, enhanced product offerings, and improved customer experiences to policyholders in Nova Scotia.
North Waterloo Farmers Mutual
NORTH WATERLOO FARMERS MUTUAL was established on June 9, 1874, when a number of farmers from the 3 northern townships of Waterloo, Ontario held a public meeting to form an independent farm mutual. The Company issued 200 policies in its first year and eventually expanded its operations into other counties. The philosophy of meeting the needs of the policyholders, understanding exposures and limiting the potential for loss through prevention, had proven to be a simple and effective growth strategy. The directors, being farmers themselves, personally applied their knowledge and experience whenever possible. By 2014 North Waterloo Farmers Mutual Insurance Company was one of the largest insurers of farm property in Ontario, offering a variety of innovative insurance products with a continued emphasis on loss prevention. In 2015, following an approval vote by their mutual policyholders, North Waterloo Farmers Mutual Insurance Company merged with Oxford Mutual
For more information about the Legacy of NWFM read: “125th Anniversary Commemorative Booklet”
Oxford Mutual Insurance
OXFORD MUTUAL INSURANCE was formed as a result of an amalgamation of two farm mutual insurers in 1973. The roots of these two companies dated back to 1878 and were based in the rural Ontario communities of Oxford, Middlesex, Elgin and Perth Counties. Originally, policies were written focusing exclusively on fire insurance but over the years, the needs of the policyholder/owners changed substantially. Broader and different coverage was requested. Oxford Mutual continued to meet those needs with the assistance of the mutually owned Farm Mutual Reinsurance Plan Inc., and their mutual insurance trade association, Ontario Mutual Insurance Association. In 2015, following an approval vote by their mutual policyholders, Oxford Mutual merged with North Waterloo Farmers Mutual Insurance Company.
For more information about the Legacy of Oxford read: “Rooted in the Community”